This customer review from the Thiel website pretty much sums up the new target market:
" I recently added the Aurora Tour to the decor in my office. Wow! Am I ever impressed with this product!! Not only is it well made, it's also beautiful. It doesn't feel like a bulky masculine speaker like so many of the others. It not only fits into my decor, it compliments it. The set up was also really simple too. I have nothing but awesome things to say about this speaker. I plan to buy a few more for other rooms in my house so that I can link them all together using the app."
Nothing worse than those damn masculine speakers.
" I recently added the Aurora Tour to the decor in my office. Wow! Am I ever impressed with this product!! Not only is it well made, it's also beautiful. It doesn't feel like a bulky masculine speaker like so many of the others. It not only fits into my decor, it compliments it. The set up was also really simple too. I have nothing but awesome things to say about this speaker. I plan to buy a few more for other rooms in my house so that I can link them all together using the app."
Nothing worse than those damn masculine speakers.