Too good a post to waste

On a thread that is a running example of the textual equivalent of nonstop cat videos. So here it is again.

I could understand the cables are snake-oil doubters and take them seriously- in 1980. Back then there was no internet, Stereo Review was pretty much it, and Julian Hirsch was the Oracle of all things audio. Stereo Review and Julian Hirsch said if it measures the same it sounds the same. Wire is wire, and that was that. 

Even then though J. Gordon Holt had already started the movement that was to become Stereophile. JGH took the opposing view that our listening experience is what counts. Its nice if you can measure it but if you can’t that’s your problem not ours. 

Stereo Review and the measurers owned the market back then. The market gave us amplifier wars, as manufacturers competed for ever more power with ever lower distortion. For years this went on, until one day "measures great sounds bad" became a thing.

Could be some here besides me lived through and remember this. If you did, and if you were reading JGH back then, I tip my hat to you, sir! I fell prey to Hirsch and his siren song that you can have it all for cheap and don’t really have to learn to listen. Talk about snake-oil! A lot of us bought into it. Sorry to say.

But anyway like I was saying it was easy to believe the lie back then because it was so prevalent and also because what wire there was that sounded better didn’t really sound a whole lot better.

Now though even budget wire sounds so much better than what comes off a reel you’d have to be deaf not to notice. Really good wires sound so good you’d notice even if you ARE deaf! No kidding. My aunt Bessie was deaf as a stone but she could FEEL the sound at a high enough volume, knew it was music. The dynamic punch of my CTS cables is so much greater than ordinary 14 ga wire I would bet my deaf from birth aunt Bessie could "hear" the difference. Certain so-called audiophiles here, I'm not so sure.

Oh and not done beating the dead horse quite yet, according to my calendar its 2020, a solid 40 years past 1980. Stereo Review is dead and buried. Stereophile lives on. A whole multi-billion dollar industry built on wire not being wire thrives. Maybe the measurement people can chalk up and quantify from that just how many years, and billions, they are out of date and in denial. 
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 I think this is the business model.

"But most of the scattered light - around 75% - is INVISIBLE and not amenable to absorption by ANY color, including green, turquoise, or even black."

It seems this is an advertisement for a product that claims to do what advertisement says it cannot do. What the heck?

Unfortunately, or is that fortunately, the statement is either wilfully or ignorantly incorrect. While orange may be the new black on TV, black is still black, and the most common black pigment is carbon black, which absorbs just fine, great actually at 780nm (and what would be used for the typically black plastic interiors).
Don't get mad at me GK, I'm not the one who is making you seem like you have not been giving accurate data.  Answer the man.
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It apparently doesn’t take very much to trigger roberttdid. Anything he’s never heard of before seems to do just fine. 😳 I say black he says white. So predictable. Long words like monochromatic throw him into a tizzy. 🤪 Don’t have an aneurism.