Not all cables get their fair share of press, I suspect marketing budgets dictate whether a cable company becomes a recognized and valued brand. As you say..."the buzz". I came across Maple Audio Works interconnects from Alberta, Canada. Smooth, detailed, everything I'd want from a cable and a reasonable price to boot. Check out their site, I tried all the cables and the "Ambiance" was ideal for my system. No, I'm not affiliated with Maple at all, just a fan of their stuff.
http://www.mapleaudio.com/site.html
http://www.mapleaudio.com/site.html