What process do you use to purchase cables?

I’m in the process of updating my gear and thinking about what to do for updated cables. Every time I think about it, my head spins as there are so many different cable options & companies. I struggle to even start the process.

I don’t care if it’s speaker cables, interconnects or power cords – Just explain what you typically do to nail down your purchase.

FYI – my past “process” was to simply purchase whatever I found to be the most affordable options recommended by folks on this board. For that reason, I’m currently using Canare 4S11 speaker cables, Mogami Gold interconnects, and Pangea power cords.

Since I’m planning to push my component updates to significantly higher quality gear, I don’t want to fall short on the cable side. If you have a process, let’s hear it! Thanks