The Magico founder Alon Wolf based his business model on the new A3 for a projection of selling 1000 sets; at $9800 that's close to 10 million and enough to cover his substantial equipment outlay. Of course he is following a certain marketing approach: build a clientele for the very top end then offer a more reasonable product to increase sales volume.
Will be interesting to see if the enthusiasm for the new design continues although the first run appears to be sold out.
Are there 1000 audiophiles out there with ten grand to spare? If so, then HEA may have some legs after all.