Where to put my new power cable?

I just recently purchased a Zu Audio Bok power cable. This will be my first after-market power cable, so I'm not sure what to expect. I intend to use it on my front end component section. What I'm curious about is whether I should connect it directly to my Manley Shrimp preamplifier and then go to my Furman power conditioner, or whether I should hook it up to my power conditioner and then to the wall outlet? I know that, ultimately, only experimentation will tell, but I'm curious as to other's experiences...
My method would be always to keep upgrading the main power cord from the wall outlet as it effects everything else plugged into it
Very funny Bojack. However, I'd hope I've yet to garner the kind of animosity that would warrant such a suggestion. Unpleasantly electrifying, I'd imagine.