Why can you buy a car at dealer Invoice but audio

Auto dealers sell few cars for cash, most of the time it is leasing and financing, not to mention how they get you to buy their insurance. As has been said, 'invoice', 'MSRP' are meaningless, they are just hooks to make you feel better. Also, if you have recently look at the typical car dealer sales order you will find they add about $1,500 of other chargers not including sales tax. Items in the $1,500 are like $400 for 'Documentation/Tile' Fees, Computer fess, Clerical Fees. On and on it goes. These sneaky dealers recently try to charge you twice for 'destination' fees, although you thought they were in the firm price you settled on. So, best to always ask for 'out the door price', that includes sales taxes and any and all other costs and fees. I worked as the personal assistant to a mega dealer years ago. His business model was to make 15% on MSRP, one way or another. Finally, today cars are so complicated that a dealer is going to make serious money on service, since locals have neither the expertise of tools to do the work.

Ghasley...based on what I see here you must be referring to Mike Lavigne.

The EU high end brands I was US Service manager for were set in stone as to the price dealers could sell for. They immediately terminated any dealer that sold below that price.

For better or worse, that was the high end of just a few years ago.

Mostly has to do with volume. High end audio retailers and manufacturers have to cover there expenses with a much smaller number of sales thus they need to make more profit per item sold to stay in business. Just think how much more expensive an I pad would have to be if their market was a few thousand pieces a year instead of the tens of millions per year that they do sell!

Jmcgrogan2,

I do know one dealer that will give me 20% but absolutely no service. Cash and carry only. If the unit is broken you will have to send it back to the manufacturer. If you don't like it to bad. If you need help with it your on your own. On top of that the guys an arrogant prick.