Why is the snake oil topic closed?

Indeed, shardorrne .
Though I got the impression he meant they had no desire to read anything.
 And that at a University that is in top world 50 !

That’s the way it goes. In any case, knowledge is what’s left after you subtract out all the stuff you forgot from school, anyway.

He not busy being born is busy dying. - old audio axiom

why invest in tweeks when you can invest in twerks?

Why not just tweak twerps? 

Ha, buncha funny guys! Tweaks are just experiments, some of which maybe marginal, some profound, but experimental science none the less. Some become accepted practices, which are used in the industry. Why all of the hubbub bub? If it makes no sense to you then fine, if it does then look for an answer as to why, but the name calling and insulting, mostly by the naysayers does not a rebuttal make.