Your jaw dropping cables

Why wouldn't you want to hear the speaker cables Essential? Are they bad or simply "pricey"?
Now I REALLY want to try these out for myself! Just bought my cables (Acoustic Zen) and they are fine for my needs but this talk of "jaw dropping cables" has me intrigued!
I do wonder if there are any stores (in Ontario) that carry these in order for me to listen to them for myself.

Musicallyinclined, it was said tongue in cheek. They are expensive: a 2m pair of Standard are $16k, while a 2m pair of ParaHelios (Reference) are $28k. Longer lengths are a lot more. One of my customers had this to say:

"Well, I knew it was a mistake to borrow the Reference [ParaHelios] speaker wire from Teo Audio and I did it anyway. Again, what is the point of upgrading electronic components if you are not really getting nearly what your current gear can deliver? Every step up in Teo Audio cable reveals more about what your components can deliver from the recording. More focused and clear vocals and instruments. Better bass. Expanded soundstage. Timbral accuracy. I find myself turning the volume down because everything is so much easier to hear when it's not smeared. I didn't know the sound was smeared till it wasn't! A remarkable product."

As you might have guessed, he purchased a pair.

As for dealers in Ontario, you might contact Taras of Teo Audio for a referral, 613-546-1631.

I recently purchased a set of Placette Audio speaker cables and IC's and it has transformed my stereo. My jaw drops every time I listen to it. These cables are highly transparent and totally get out of the way so that my components (Modwright tube Oppo 83, Placette Active preamp, Pass Labs XA30.5 and Tyler Acoustics Linbrook system speakers) can shine to their full potential. Here's what I've tried before: PNF Audio, DHS Labs, Signal cable, MAC, MIT, Anti-cables.

Thanks Essential, I will contact Taras this week.

Mogami 2549 for unbalanced RCA and Mogami 2921 for speaker.