Many nice gents in this site, highly reputable common folks audiophiles like @lalitk @wig and others have mentioned these, so it’s probably time to create a specific thread on Zavfino, a direct sales cables company based in Canada with presence ‘ distributors in US, also direct:

I took the advice of these folks with a power cord, the Prima MK2

I could not be happier with this cord, something that would easily cost $2,000 or even $3,000 from other better known cable makers. It’s outstanding, for about $500. Absolutely amazing build, and packaging too. It sounds great, very quiet. I am sure the cheaper PC, the Majestic at $390 is very good too: 
I now have the Prima speaker cables on my way. Call me “sold”.

No BS, truly top quality cables company that flies under the radar. Very affordable too. Take a look. No relation to the company, just a happy first time customer, thanks to my Audiogon friends here
Just ordered a pair of fusion XLR.
Using Valhalla 2 and Wireworld P7 now. Curious how does the fusion sound compared to these much more expensive cables. 
I just received my pair of Fusion interconnects. I noticed there is not a direction arrow, does that mean that these are non-directional? Just continue to always use them in the same direction regarding input and output?
If they have that metal barrel in the middle, I'd be inclined to have the directionality follow the lettering on it.