Many nice gents in this site, highly reputable common folks audiophiles like @lalitk @wig and others have mentioned these, so it’s probably time to create a specific thread on Zavfino, a direct sales cables company based in Canada with presence ‘ distributors in US, also direct:

I took the advice of these folks with a power cord, the Prima MK2

I could not be happier with this cord, something that would easily cost $2,000 or even $3,000 from other better known cable makers. It’s outstanding, for about $500. Absolutely amazing build, and packaging too. It sounds great, very quiet. I am sure the cheaper PC, the Majestic at $390 is very good too: 
I now have the Prima speaker cables on my way. Call me “sold”.

No BS, truly top quality cables company that flies under the radar. Very affordable too. Take a look. No relation to the company, just a happy first time customer, thanks to my Audiogon friends here

Congratulations @larsman . I am assuming you know they are directional? They are somewhat non traditional (no arrows). 



@thyname - thanks for telling me - how am I supposed to know which way they go if there are no arrows?

I loaned a Golden rush phono cable from my dealer. Pretty impressed with the cable. Similar to silver dart cable, IMO it has balanced sound with better separation than my previous phono cable. Overall full bodied sound without being warm or rolled off, and retains good resolution 

@larsman : I have a picture Raymond emailed me when I bought mine. Did you buy yours from Zavfino USA? He always sends the picture to buyers. I don’t know how to post that picture here. You can PM me your email address. Basically, Zavfino letters up on the speaker cable going to left speaker, and upside down to the right speaker