Many nice gents in this site, highly reputable common folks audiophiles like @lalitk @wig and others have mentioned these, so it’s probably time to create a specific thread on Zavfino, a direct sales cables company based in Canada with presence ‘ distributors in US, also direct:

I took the advice of these folks with a power cord, the Prima MK2

I could not be happier with this cord, something that would easily cost $2,000 or even $3,000 from other better known cable makers. It’s outstanding, for about $500. Absolutely amazing build, and packaging too. It sounds great, very quiet. I am sure the cheaper PC, the Majestic at $390 is very good too: 
I now have the Prima speaker cables on my way. Call me “sold”.

No BS, truly top quality cables company that flies under the radar. Very affordable too. Take a look. No relation to the company, just a happy first time customer, thanks to my Audiogon friends here

@tksteingraber Hard to tell - the Fina PC replaced a Pangea 14SE MKII ($80) and I didn't a/b test them much mainly because my cabling is hard to get to. I also made a ton of other tweaks including some NOS tubes in my amp.

What I can say is that my digital front end is sounding really, really good nows and I'm very happy with the end result.

My first purchase was the speaker cables and Fusion interconnect - I'm not good a describing how things improved but they did - a lot, which is why I kept going.

I have no doubt their top end cables are great, but the low-mid tier is very reasonably priced and I think tough to beat in the price range.

I purchased the Prima MKII SCs last August and wanted to share my thoughts.  I now have over 300 hours on them and can say with certainty this is one of the most cost-effective upgrades I have made.  Granted, I was coming from AQ CV-8 SCs, which were apparently a bottleneck because the Prima SCs were more noticeable than going from an A21 to an XA25 or PSA DSD Junior to a Bricasti M3.

The first thing I noticed was improved clarity and space.  More air, tighter bass and slightly better soundstage width and depth. They were also a tad louder than the AQ CV-8s, which I assume relates to less resistance, but not sure.  My wife commented that she could hear the additional clarity and tighter bass while she was upstairs watching TV.  I think if the wife can hear the difference from another floor in the house then there must really be a difference 🙂

I also want to share my audio philosophy and what drives me to buy certain pieces of kit.  Maybe it will ring true with others on the same journey. I generally look for something that makes sense to me technologically or is novel in approach and is backed up by online reviews. For example, the Cerious Technologies Graphene Extreme ICs were fairly novel. It made sense that graphene may lower resistance.  The David Berning ZOTL architecture, although not new, significantly extends the life of tubes.  And love it or hate it, the Tekton DI tweeter array really brought dynamics and life to the midrange.  It made sense to me that the smaller tweeters carrying midrange frequencies could be faster and more dynamic than larger midrange drivers.

With that said, what drove me to Zavfino was a comparison of their SC technology to other high end cable manufacturers. Litz cables are generally found in higher end cables and it makes sense that it would help isolate the signal to the strand it is traveling on.  Another manufacturer who touts litz construction is Cardas.  However, I’m not sure you can even get 9 gauge in Cardas.  Clear Beyond is listed at 10.5 gauge.  Morrow Audio also touts litz but you need to buy their top of the line Anniversary cables ($4,200) to get 8 gauge. And Morrow is supposed to be a budget manufacturer! I know gauge is not the whole story but there is a lot more to like about the Prima MKIIs, which contain design components advertised by manufacturers of much more expensive SCs.

Anyway, sorry if I rambled.  Basically, all this was to say why I like the Prima MKIIs and why I selected them.

Awg matters in my case...having stand mount the extra gauge brings nice fuller dynamics/bass.I do have a pair of these (prima mrk II) too and am wondering your directional feed to speakers.I was told ZAVFINO reads away from amp ( Z going towards speaker)...really love the sound stage/highend but lowend seems shy.Theres never been any clear statement in promo.


@digsmithd Zavfino reads left to right coming out of amp. A small arrow on the cable would be nice but the Zavfino text works well if you remember when reconnecting.