Many nice gents in this site, highly reputable common folks audiophiles like @lalitk @wig and others have mentioned these, so it’s probably time to create a specific thread on Zavfino, a direct sales cables company based in Canada with presence ‘ distributors in US, also direct:

I took the advice of these folks with a power cord, the Prima MK2

I could not be happier with this cord, something that would easily cost $2,000 or even $3,000 from other better known cable makers. It’s outstanding, for about $500. Absolutely amazing build, and packaging too. It sounds great, very quiet. I am sure the cheaper PC, the Majestic at $390 is very good too: 
I now have the Prima speaker cables on my way. Call me “sold”.

No BS, truly top quality cables company that flies under the radar. Very affordable too. Take a look. No relation to the company, just a happy first time customer, thanks to my Audiogon friends here

@digsmithd Zavfino reads left to right coming out of amp. A small arrow on the cable would be nice but the Zavfino text works well if you remember when reconnecting.

@treebeard1,  I wanted to clarify an issue with the wire gauge in the Cardas speaker cable you mentioned earlier when discussing the 9 AWG wire in the Zavfino Prima cables. The Cardas Clear Beyond uses 8 x 10.5 AWG wires, which means that the total wire thickness at each connector is 4 x 10.5 AWG in a stereo set-up. This corresponds to an effective wire gauge that is far thicker (between 4 and 5 AWG) than 9 AWG at each connector. The Cardas Clear Reflection uses even more copper, using 12 X 11.5 AWG for each cable or 6 X 11.5 per connector. 

Of course, there's a lot more going on in all these speaker cable designs than just wire gauge. 

@treebeard1 ...Thankyou so much for your reply to thread.I think this is going to work and save my system from me using my diy cables lol.It has the definition and fullness that wasnt there so much.I will say that my diy replacement is the humble mogami 3104.This simple cable has some of the best lowend definition that compete’s with higher end cables imho.Now...the Zavfinos timber/build and highend is on another level of course...thx again for this.🎼