Are high-end manufacterers pricing themselves

They have been doing it for years..How about Virtual Dynamics selling new cable for 80% off..And they are still making a profit! What does that tell you about the cost of there materials????????????

Cost of materials aside, what does that tell you about the mark-up?

It's funny you mention Virtual Dynamics. I called over there a couple of years ago and talked to the owner. He sounded like a car salesman. He had a hell of a spiel. He wanted to sell me some power cords he was discontinuing. He told me he would give me 70% off as long as I promised not to tell anyone. I asked him how he makes money selling at 70% off. He told me he was willing to take the loss as long as I was happy with the power cords. He even said he would give me a 30 day trial.