I'm cynical by nature and spend precious little time reading reviews, especially those where there is likely an axe available for the grinding.
In the 'professional' reviews I have taken time to peruse, it often seems there is a game of one-uppmanship in play where the comparisons to other gear gets increasing multiples of monetary consideration; "blows away XXX costing (insert multiple here, 2, 5, 10, 100!) times the price." I've seen a few reviews where the gear in question was only able to reach it's 'potential' when coupled with certain other ancillary tweaks and baubles.
In order to extract the most sales potential from a written review, the law of diminishing returns dictates that the content become more and more outlandish and 'over-the-top' than previous reviews. Otherwise, how do you convince readers that they should go out and drop dime on the new stuff? With each step, they seem to further stretch the limits of credibility.
It's a sales pitch and I resent how the honest written evaluation has been bastardized for the sake of a buck.
By the way, this is ludicrous to the extreme, in my cynical opinion... sorry for the rant.