I bet you paid MSRP for your iPhone and any other Apple stuff you own....
In my industry the MAP price is often only a few % off the MSRP, sometimes the MSRP is the price no matter where you buy it.
I do love it though when a potential customer of ours gets a "good deal" from another vendor and that item gets drop shipped and then they call us to install it.... that's the best !!! We install anything you buy from us at no charge, if you buy it elsewhere you will pay us $500 to $1000 to install... or more. Where's the savings?
Your last post in addition to being extremely sarchastic is a slap in the face to all the good dealers out there that work hard for their customers.