What is Your Opinion of Atmos Music?

An announcement from Universal Music:

“This is a completely new way to create and experience music, freeing artists to be more expressive and experimental with their recordings,” said Todd Pendleton, Chief Marketing Officer and Senior Vice President, Dolby Laboratories. “Dolby Atmos Music envelops the listener, bringing you inside the music and creating a visceral ‘wow.’”

“UMG and Dolby are fundamentally expanding how we experience music,” said Michael Frey, UMG’s President of Operations, Global Studios and Technologies. “Artists will be able to share their music directly as intended and created in the studio. Dolby Atmos Music give artists the power and creative freedom to express their story like never before.”

Dolby Atmos is integrated at UMG’s iconic studios, including: Capitol Records Studios in Hollywood, Abbey Road Studios in London, and Berry Hill Studios in Nashville. UMG labels around the world are all working on creating immersive music content in Dolby Atmos.

What better reason to keep the money flowing - introduce another "groundbreaking format" for the masses.

Yet another reason to get another "better" DOSM, Sgt Peppers....oookkaaay.

Isn’t a properly setup stereo convincing enough? A legit room/system setup with multiple subs are the only thing necessary for an "immersive" experience to my ears.

@tablejockey I agree completely. Another gimmick? 

“What is Your Opinion of Atmos Music?”
@kota1 
Nope, not needed for music in my experience. Been there, done that! Let the Dolby Atmos be limited to Movies. A well appointed 2-channel system is perfectly capable of providing immersive and natural experience. 

Interesting responses, and I agree, they are both capable of providing an engaging and immersive experience. Fortunately it isn’t necessary to eliminate either one of them. But they ARE different, stereo is channel based and atmos is object based. The limitation of atmos is having to use so many speakers but for people who already have home theaters it is easy to try. If you subscribe to apple music or tidal atmos music comes with your subscription so it isn’t necessary to buy a bunch of blue rays or SACD. I don’t think this format will die out the way "surround" music has withered. The mixing engineers are creating new content constantly.