@rsf507
curious if companies did home demos then why need a dealer network? Are you suggesting a company that is located in CA ship a speaker to someone in FL then fly out to do the setup? I would imagine this type of scenario would raise the price of the component by hundreds if not thousands of dollars
No of course I’m not suggesting such an extreme example. I’m only stating the fact that if you want to do a demo well, you have to be there. Room and placement are a huge part of the sound. Without that, people often end up buying a speaker that is the opposite of a room (room is bass light, so "demo winning" speaker is bass heavy; room is highly reflective with a lot of glass, the best demo speaker is dark with less top end ). This is the value of a local dealer, they can come to you. Or you can experiment with their facility and determine how the speakers you currently own sound in their demo spaces, then compare to other speakers.
@hilde45
Yes many companies do send loaners, including several of the dealers that sell ATC for us. All the folks you mention have significant sales and are later businesses. If you are smaller, independent, or your main focus is more expensive high end speakers (over 5K), it could be quite different. Typically these sellers do a home demo locally by doing it themselves.
How about this: Would a customer fly out to a demo room that is set up properly? This is not as difficult, RT airfare could be reasonable and controlled by the customer. If the customer buys the speaker you refund his airfare.
Brad