It sounds quite familiar. I believe that about ten years ago, a number of high end audio companies, particularly Meridian, were working on digital processing to match speakers to the acoustic characteristics of the individual room in which they were located. I don't know what happened to the research in the area as I haven't been following it. At the time, I think that it was just beyond the capabilities of the processing technology of the time. However, a lot has changed since then in the digital world. It sounds like the work is ongoing. It is certainly something to watch.
