ICE amps need cooling?

I've been looking for an amp to power my Maggies and was doing some research on these ICE modules from B&O. While reading the data sheet I saw that the model 1000 that puts out 525 watts into 8 Ohms and 1,000 watts into 4 Ohms it gave a specification of Power(FTC) of 80 watts continuous. Now I remember back in the 70's during the receiver wars the FTC mandated that power ratings be standardized to something like "100 wpc continuous into 8 Ohms with no more than X% distortion" This was to stop all the unrealistic power claims of huge power output for a brief time under tremendous distortion. It made the playing field level so consumers could at least get what they were expecting. So I see that the ICE module has a power rating of only 80 watts continuous! Now that is a far cry from the 500 watts they are bragging about. Have all amplifier specs abandoned the FTC ruling, or is the ICE module just blowing smoke? The B&O site also stated that with heat sinks or fan cooling the power rating could go up. Most ICE amps I see on the market don't have any heat sinks or even ventilation for that matter. So are we all buying ICE amps that can deliver their stated output power for only brief times, and actually put out only a fraction of the power for any sustained period of time? I'm no expert and I just saw this today so I am asking the the members with lots of knowledge in this area to respond and please clear this up. Thanks.