My guess would be dealer speak, though it may also go all the way back to ARC marketing.
I recall when ARC released the LS27 the dealers were all buzzing that it was better than the Ref 3. So it would seem that whatever the current LS step would be will be better than the no longer available Reference level.
I predict that the LS29 will sound better than the Ref 6. That just seems to be ARC’s marketing campaign for years now.
It’s all about moving new stock. Newer is ALWAYS better you know. ;^)
I recall when ARC released the LS27 the dealers were all buzzing that it was better than the Ref 3. So it would seem that whatever the current LS step would be will be better than the no longer available Reference level.
I predict that the LS29 will sound better than the Ref 6. That just seems to be ARC’s marketing campaign for years now.
It’s all about moving new stock. Newer is ALWAYS better you know. ;^)