I would agree if we were discussing a comparison of the Ref 6 and Ref 5SE, or LS28 and LS27. I've not yet seen ARC claim a new LS is better than a recently discontinued Ref series.
I've seen/heard it before Larry. Same thing happened around 5-6 years ago, when the buzz was that the LS27 was better than the Ref 3. Same marketing technique.
There are a lot of good points here but the most important one I think is simply older can be every bit as good as newer sometimes better.
@jond , +1, I agree. Interesting how when a "good" new unit comes out, there is no upgrade for around 5 years (eg. Ref 3).
However, when a new release receives luke-warm reception, and may not be a step forward, a second model follows within a couple of years (eg. Ref 2/2mk II, and Ref 5/5SE).
ARC is not alone here, I recall when Cary released the popular V12 amp. A few years later they followed it up with the V12I, which many saw as a step backward. They quickly replaced it with the V12R which most felt brought back the goodness of the original V12.