@jallan That’s pretty accurate overview ! I remember that GAS amp (I hate to say I’m that old) as at the time, they were excellent for the money. Ampzilla/son of was a great amp, more reliable than many others at the time. SAE was similarly reliable, but the GAS sounded better. Those were still the days of Phase Linear ($1 per watt) 400 amps!
People use that phrase "power hungry" and I get it, that phrase is often "situational" because I think this opinion comes from trying a low output amp (50W-75W?) that is often not as well designed as the higher power stand alone amps. Many of these demo experiments are with integrated amps or stand alone receiver company amps -not a high end design. The larger amps are usually ruled out due to cost, so usually not in play in a target system where people are searching for a bargain. Good example is a Crown D150- did not sound as good as the DC300. So sometimes it was companies just tried to make a cheaper amp that was lower power to fit the market, not just downscale the better higher power amp. (for background, it costs nearly the same to build a 75W or 150W amp vs a 300W one- the big costs are power supply, metal, meters, etc).
40s are optimized for low end extension vs efficiency, this is ATC’s preferred way of approaching loudspeaker design. Amps are cheap in this era so it’s not so difficult to get a larger 200W amp vs a 50W one. Much better place to invest $ is in the speaker with better low end and find a way to get a larger amp- even if not immediately. The big payoff is better low end AND much improved dynamics, which people don’t often think about until they are in their living room listening to "Fanfare for the Common Man" or Dark Side, or something that has some dynamics to it. Dynamics plays such a significant role in realism.
Brad