Bi-wiring?

You either use one run of speaker cables from the amp and then add jumpers such as


http://www.cardas.com/jumpers.php

Or two identical runs of cables from the amp


https://systems.audiogon.com/systems/7432#&gid=1&pid=2


some people even bi-amp, one amp and cable for each binding post on the speaker. 

Never tried the latter but I will say I prefer the sound of bi-wiring to single cable with jumper.

Beetlemania, thank you.

Bi-wiring works best with lamp cord or really cheap wire. The improvement/cost ratio is pretty good then. Technically its not that good even then, it just feels like a better deal when its only $2 more than when its $200 or $2000 even though in every case its twice as much. As you can probably tell just by the numbers when you start getting into the better more expensive cables it quickly becomes first harder then impossible to get as much improvement from two as you could get by putting the same money into one better cable. 

Don't take my word for it though. Try bi-wire now while its cheap. Then try some really good speaker cables. I doubt you will ever want to go back to the lamp cord.