I don't have a problem with an amplifier company offering a $99,000 amp, or a loudspeaker company offering a $685,000 speaker. What I don't like is a hi-fi mag reviewing them as if they're a product just like any other, only "somewhat" more expensive. It can be, and has been, argued that a hi-fi mag reviewing very expensive products which are intended to advance the state of the art is no different than an automotive mag reviewing very expensive, high-end, high-performance cars. A valid point, I admit. But if I see a Ferrari in a guys driveway, I develop a certain perception about the guy; no offense intended, Ferrari owners! My pal Brooks Berdan had (R.I.P.) one (as well as bunch of other high-performance autos), and he was a swell guy. He just loved excellence, whatever the field.
Yes, marketing a $99,000 amplifier or a $685,000 speaker can be viewed as vulgar, but I'm not amongst those who feel that way. It's all relative; non-audiophiles view a $10,000 speaker as ridiculous. Lots of people view the Trump Tower as vulgar, but it's not because of the amount of money involved. There comes a point when conspicuous consumption becomes tasteless---vulgar, if you will. Where that point is, is a matter of opinion.
Yes, I realize I am contracting myself, and sending a mixed message. I admit it---I'm conflicted on the subject.