Cables more hype than value?

I would only say NO to all the average and poor cables. And yes there are many!!

i think high priced cables are too expensives but the problem is that brands value the result, not the real cost of their design.
In Hifi, you have really nice designed circuitry in cheap electronics. For example, an electronic engineer i know is still really impressed by REGA circuitry. When he uses his measurement instruments on it, it's near perfect! Anyway, REGA is a fair brand but not really excellent.
Sometimes some brand value the innovation like Devialet, not the result (Devialet is good but not a fair deal at all!!!).

My point is that you can create a good design without higher the price but sometimes, when you get a result no one else can equal, you can be tempted to rise the prices for it!
High End business is definitely not a fair business and it's important to be well guided through this maze...

Audio is not a fair business at all. In 15 years of time I visited many people with expensive sets. Many of them still play at an average or even low level. Why? Because often they are screwed by some people in this business. This is the thing I hate most. People thrust the people they buy things from. Many are only focussed on making money. Many of these people do not have a set at home. Often they do not have a lot of music as well. I met many of them. These people are those who dislike me the most. Because I held the mirror often for there eyes. That is who I am. Audio need to be more transparent and honnest. The positive thing I see in this business is that you can get a better quality for a lower price compared to the past. But the biggest problem is the high % of average or worse quality in audio in general. I love cables which are exeptional good compared to there competitors. Because they can bring new properties/ qualitities to the sets we own. Without you cannot reach the level of the absolute sound. For the non belivers I often use blind auditions. This is the only way to understand what they can give you more than when you would not use them. Audio need to be kept as simple and clear as possible. And this for every single person. It should be that simple!

@bo1972 : We can't be more agree on that! There is a lot of scammers in Hifi business... And a lot of stupid customers too! People are more trustfull on marketing products than their own ears! Snob people want the better known and expensive system to show their money! There is a lot of futur business for those scammers...

'Snob people want the better known and expensive system to show their money!'...so by your logic, using another commodity as an example, porsche owners only buy the porsche because they want to show off..?..not because it's a better car than, say, a Kia.. audio systems aren't jewelry. nobody comes over to SEE my system..they come to listen, and only if i invite them.they aren't interested in the price.