Cables more hype than value?

@calloway : please if you want to be credible to me, you should use another example than cars! Cars are mechanics! Porsche use better engineering than Kia and it's not meant for the same purpose and use. Of course there is fame in car's business too (Ferrari is not reliable like Porsche for example) but it's mainly mechanic.
Watches are mechanic too. There is fame too but you can't deny the engineering behind some brands.

Hifi is quite different. There is engineering but it's mainly a marketing and fame business!
Usher audio for example is one of the best brand in the world. When you compare a CP-8571 to a Wilson Sasha 3, you buy the Usher!
Another brand like XTZ for example uses the same drivers you can find on very high end brands for a fraction of the price! How can you explain the difference of price then?
Of course you can argue on the quality of the component and the crossover craft. Usher work with Dc. D'apollito, probably one of the best engineer in Hifi business. And the prices are still lower?!
When you own a Sasha, a B&W 800 or any other high-end speaker, you buy the marketing, the advertising on magazines, the shows... and a lot of FAME! One of my relatives bought a 805Di for the look and fame. When he tried it at home, it was crap! After comparing it with a BE-718, he cried over his bank account!

So anyone can think he own a system only for the performance but, deep inside, there is pride...

Iblieve,

So what you are saying is that if I buy a pair of B&W 805D's, its not because of how they sound, but about other things, like marketing and status?

I am not going to say that a person bought B&W for just the name. But.....I owned the 802N and the 800S. And yes B&W is incomplete. Why? because they do not make and use the best crossovers. I got aware of this because I could compare it with other speakers. I am a perfectionist and only interested in the best. So yes B&W is not able to give the absolute sound. WhY? Because a deep and wide stage ( which B&W cannot give) is an essential part for the absolute sound. This gives an important part in 3-dimensional sound. This is the most stunning and concinving part in highend audio. There is no discussion about this. This is said by a person who player for over 8 years with the best B&W speakers. They make fine speakers, still today. But not the best. It is as it is. It is just as simple as it is!!

Iblieve, I'm speechless!

Bose is the by far the lowest level in audio what I ever sold. I call it a 4.8 ( scale 1 to 10) for the money. We compared it all the time with other brands. So who buys it?
Often wenn a woman is the boss in a relationship. When you sell it, after some time you recognise the Bose buyers. Is it all bad? No it is not, after some time they got some credits. When you needed something 1 day later it was there. Prospects, speakers everything is often all in stock. Bose pays a lot of money on advertising, and yes this need to be paid back. So yess you get less quality for the money ( 4.8, you could get a 10 (A) as well) People often believe what they hear. How stuppid you can be? People are screwed all the time in the world of audio and vision. So use your own eyes and ears and don't let them fool you!!