It's a conspiracy. Unspoken, unwritten agreements to not talk or write about certain brands. They're keeping secrets about the really good stuff to keep it to themselves. You know... THEM.
More seriously, Human nature is assuming that whatever path taken and whatever destination reached is the right one, if it seems better than where they were before. Then, they yell, "Come over here", because they found "The Way". The lesser known brands are for people finding their own paths and they usually aren't the type to yell but, if you meet them on the path, they might nudge to some unique views on another hill.
More seriously, Human nature is assuming that whatever path taken and whatever destination reached is the right one, if it seems better than where they were before. Then, they yell, "Come over here", because they found "The Way". The lesser known brands are for people finding their own paths and they usually aren't the type to yell but, if you meet them on the path, they might nudge to some unique views on another hill.