Someone once told me that cables don't start out directional, but they become directional after they have been used for awhile because the conductors get used to the current travelling in a certain direction (which is also why they are supposed to sound better after being broken in). You can reverse the direction by simply turning the cable around and breaking it in again. It is similar in concept to magnetizing a nail by rubbing a magnet along it many times in the same direction. To make things simpler on the customer, some cable companies put a little directional arrow on the jackets so that you always use it in the same direction. Plus they use it as a marketing tool, because it makes their cable look more "high-tech". Networked cables have their little boxes placed at an optimum point in the cable for a certain direction, so networked cables are more truely directional than other cables.
Gil
Gil