Here is some light reading pertaining to cable design - it’s a worthwhile read
https://www.psaudio.com/article/cables-time-is-of-the-essence-part-1/
https://www.psaudio.com/article/cables-time-is-of-the-essence-part-2/
https://www.psaudio.com/article/cables-time-is-of-the-essence-part-3/
Light is not the word I was thinking of. I have a term for this, a twist on an old standby. It is highly applicable to audio it seems, but happens often with academic types. I call it,
"Baffle them with brilliance."
When you can't put forth a clear and concise argument directly relatable to the topic in discussion to advance your argument, your start throwing out all kinds of technical terms, equations, etc. that sound really impressive, and on the surface seem important. It is often effective on the spot, because refuting it takes time to digest what is being said, but once you do, you realize that nothing about what they said was relevant. That appears to be the case in what I quickly skimmed in the linked articles. It sounds really brilliant, and it would baffle most audiophiles who would think "this guy really knows his stuff". Perhaps he does. However, in the context of our hobby, it is worthless information meant to advance a sale, while not actually providing any relevant basis for even being in the discussion. Case in point, it worked on you.