When I had my store I think we spent more time LEARNING than we did selling. Back then--early 1970's--manufacturers were bending over backwards to provide education to dealers that was not only "their" product-based. I found that having a professional audio consultant available provided a better ROI than all the advertising co-op money I got in a year.
We made more sales by taking systems to customer homes, setting them up, and letting the customer find the exact "sound" he/she was looking for than we did with "hard sell" tactics or even by cutting retail prices.
Any dealer--Lyric Hi-Fi in your area??-- should have a pro on staff to help you audition components in YOUR ROOM and provide professional measurements to help you see what is possible in that space. Now, we all know that measurements are not the same as sound, so whatever you learn, you still get to pick what YOU want in your system.
We always suggested Lyric back then to our snowbird customers who were in the NYC area. Not sure if they are the same 50 years later, but probably are. If not them, ask them who they suggest.
Good listening!
We made more sales by taking systems to customer homes, setting them up, and letting the customer find the exact "sound" he/she was looking for than we did with "hard sell" tactics or even by cutting retail prices.
Any dealer--Lyric Hi-Fi in your area??-- should have a pro on staff to help you audition components in YOUR ROOM and provide professional measurements to help you see what is possible in that space. Now, we all know that measurements are not the same as sound, so whatever you learn, you still get to pick what YOU want in your system.
We always suggested Lyric back then to our snowbird customers who were in the NYC area. Not sure if they are the same 50 years later, but probably are. If not them, ask them who they suggest.
Good listening!