How thick should the front baffle of speakers be?


Some manufactures advertise or hype a thick front baffle, two layers of MDF,  if the woofer is as thin as  paper cone how could it change anything. Could be just hype
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plywood works. I question the use of large drivers 10" and above that can shake the wood. I also question the method of attaching drivers to the face of a cabinet. Where is the technology? I feel let down. 
The 3/4" plywood used in the vintage JBLs probably did vibrate, but in a way that was pleasant to the ear.  For me, I am not particularly partial to speakers with heavy cabinets, but that's probably more to do with the overall design than the cabinet per-se.