Patience is a virtue..it is extremely important and critical to burn in a good quality speaker for 100 hours at low volume for the following reason. A woofer and midrange driver have a moving piston that moves frontwards and backwards constantly, which is visible to the eye observing the acoustic suspension surround ring moving in and out. The drive piston is stiff in a new speaker and needs time to loosen up. If you play the speaker at high volume right out of the box, you stand the risk of damaging the piston alignment permanently resulting in a uneven, slightly crooked piston motion that will effect the sound quality of the woofer and mid-range driver.