Heathens! Y'all must become one with the cable...
Well, that is for 12 to at most 24 months (depending upon usage patterns) at which time they will have become so tired and worn that they cannot transport your precious electrons with safety and efficiency and you must do your duty and relieve them of their burden by replacing them (whilst we relieve your wallet of it's contents). And don't even think of recycling them - that would be unpatriotic in these troubled economic times...
Lord, I apologize for that right there, and please be with the starvin' pygmies down there in New Guinea, A-men