"How much does it cost to produce? $100?"
Don't know exactly but likely many times that. If you read how their carts are made on the Lyra website or in their info materials you will realize that they are hand made by two people. One does the basics and a master craftsman does the final setup and test. Also, high end products are made in small numbers compared to mass market goods. So you cannot amortize your costs over thousands and thousands or millions of units. Ortofon said they only made 400 A90's and as recently as two weeks ago there were some new ones available. Now you may say that something that sells for 1.5k will sell many more than something that is over 4k. True within the limits of production. As jcarr has explained elsewhere, (I believe in one of the long threads here) his two assembly folks make all the carts from the Delos up in price. So they do a batch of Delos, then maybe some Kleos, then a few Skala and Titan i.
As you are probably aware hadmade products cost more due the humans involved. Secondly, when you produce something in small numbers you pay more for materials. Small batches of high purity copper cost more by weight than large quantities. This true of virtually all materials. Copper itself has risen greatly over the last 10 years due to the demand in China and the pre 2008 building boom in the US. Thirdly, you add the cost of packing a fragile item to survive international shipping and UPS. Fourthly, add the cost of the shipping.
And we haven't even gotten into Mr. Carr's time or the overhead of the office and manufacturing facility.
I believe Lyra to not be one of the evil ones.
Have a good whatever,
Robert