Rasmika,
You'll find no argument from me. The Q line, based on the 3 and 5 that I've seen and heard, is incredible. Great sound and seemingly of the highest quality. Fit and finish are superb.
I've heard Avalon sound wonderful, but I agree, Magico is pushing some boundaries in terms of aluminum enclosures and they do sound different from the audiophile norm. Not everyone likes that. I've described the sound as neutral and transparent in other threads and I think a lot of that has to do with the enclosures. I just hear very little distortion.
I also agree, that in terms of brand awareness and perhaps sales, it's "working well for them."
I also agree with Bvdiman. The Mini2 sure looks great in a more formal, traditional setting. It is a classic design and brought much awareness to the brand. I'll hear the Q1 someday, and I'm sure it will sound fantastic.