There are a variety of preamps that are called "passive." If the only criterion is no gain stage, then you have;
Discrete resistor units like Placette, Goldpoint, Endler and EVS attenuators, Khozmo and others (Luminous falls in this catagory but uses a pot),
Buffered passives such as First Watt B1 and McCormack TLC-1,
TVC preamps such as Music First, Django, Promitheus, Sonic Euphoria and others that have no active buffer or gain stage, but can often provide up to 6dB gain, and finally
hybrids such as the Pass L1 and McCormack VRE-1 that run buffered passive to a point and then can add up to 6dB gain.
I have a balanced Goldpoint passive and Endler attenuators here and they certainly sound different from each other, but both sound better than I remember from the GFP-750 - perhaps because the Goldpoint and Endler units use high quality discrete resistors and the Adcom uses an Alps pot, which IMO is way inferior to discrete resistors for attenuation.
The length and capacitance of the cable coming out of the passive also makes a big difference. In the cases of Endler and EVS, they offer the benefit of no exiting cable.
Stereophile said about the GFP-750: "In passive mode, the signal sees only input switching and the attenuator." This implies the passive mode is unbuffered and only sees the switches and the Alps pot. One issue with running the Adcom passive could be that since it is an active preamp, many will put it in their racks in a typical position where the exiting cables may be longer than if it were set up as a passive preamp where most would try and keep exiting cables as short as possible. That may be why I didn't like it, although I don't remember my cables being any longer than 1.5M in the set-up I had at the time I was using the Adcom. I remember it being somewhat bright and harsh in active mode, and less bright but also less dynamic and somewhat boring in passive mode.