Br3098, i totally agree. my concern isn't really about how good my system sounds. like you said...i like it and am enjoying it. no problem there. the issue is with my obsession to improve and "make it better". seems a few folks have the same problem around here =)
the best analogy i can use is this. putting a tricked out suspension into a car with all season tires (upgrading IC's, speaker wire, power supply on a system with non-optimal speaker placement). even though the suspension will help the cars handling (new upgrades did sound better to me), would it be smarter to address the tire's instead or first? (speaker placement)
it does seem like a silly question though (and i say so right off the bat). should i stop trying to improve my systems various "connections" due to room constraints and speaker position. am i wasting my effort/money here and should i focus on the room and placement first.
Larry's reply hit it spot on. the room in question is not just a listening room. it's my family room where we watch TV, play games and just hang out. i do not want to/can't make it a place where only i go to hear music. the room must be comfortable and inviting while still sounding "good". i have no plans to dedicate the room to hi-fi. once i get the speakers into a decent location, window treatments and some additional carpet is all i plan/am willing to do.
Rich was also spot on by pointing out that if music is a priority, it needs to treated as such. that's why his suggestion of adding a set a speakers really appealed to me (and my budget since i already have an extra set of decent speakers). it will still be a family room but can become a good listening room too (by sitting somewhere else in the room to listen).
my life has always been one big compromise lol!. finding the right balance, as opposed to perfection has become my calling card. this is just another example.
i'm back on course for now. thanks to all for the great advice/input!