Lousyreeds1, we are just about all guilty of the same offense.
We focus on the glamour stuff, when the room is the most important component. The coupling of the room and speaker is directly responsible for a larger share of the sonics than any other component. Just try the same speakers, or ANY other piece of equipment, in two different rooms and it becomes instantly clear. Still, despite these words, like the cable folks and the myriad of snake oil salesmen in our hobby, be wary of those who want to charge lots of money to apply common sense solutions to one's room.
Take what I say with a grain of salt, the information being no better than the source. It has taken me a couple of years of living in a shouty, bright room to realize that I need to quiet the upper midrange and treble regions down to put the music into the proper balance. But, I have now purchased the material - burlap, long hair carded wool (need to buy some Mothguard), and am ready to fix my issues...