surface noise and cartridge/ phono pre questions


Ok, here it goes. I'm very green to analog but thanks to Agon, I have so far been lead in the right direction. I'll cut the bull and get to it.
I'm currently using a Music Hall 5.1se, AT140LC cart, Musical Suroundings Nova Phonomena phono pre with a DIY phono interconnect. I'm loading the cart at 50k, gain at 40db, going into a AE-3 pre. I've made many adjustments to VTA (SRA), VTF....etc. currently I'm at approx -2degrees on VTA and 1.46g on VTF. I also tried a Shure V15 IV w/ ed saunders stylus, never could get it to sound right to me.
I'm very happy with the sound now and I think it's really close to the proper set up. I have Alison Krauss "So Long So Wrong" last 2 tracks of side 2 sounding sweet!!! The problem....I seam to be getting surface noise and pops with recordings that I would think should be better.
My main question. I tried using a lower cart loading, (2k) obviously this is to low, sounds super clean, black and quiet. Again, obviously, the highs totally diminish. Any suggestions on a direction I should go to obtain this sort of quietness without losing my high end?
I'm very new to this and learning daily but if I'm chasing my tail with my phono pre, cart, tonearm compatibilty, I'm open for suggestions. The more I read on here, it's sounding like this could be the difference in a really good phono pre. I really like the sound of the AT140 and feel that it is a good match for my humble tonearm and system. I'm curious on what you guys think and suggest.
If this is not enough info, I'll try to give more.
Just a quick note, I just hooked up the AE-3 pre last night and It's really something else for such an inexpensive investment. Great match for my SET45.
1gear
I'm going to blaspheme here, and say over the years I have heard LOTS of phono stages, from mega-bucks to budget, and ticks and pops are ticks and pops. Some make them a tad less audible, some sort of float them out in the soundstage, others put them at the speaker instead of out in the soundstage, so that you notice them less.

But ticks and pops simply are. And if they're there, you're going to hear them. Only question is where and how intrusive, which is more a function of the record, vinyl quality and cleanliness than anything else.

I'd explore various cleaning solutions, and go from there. It's a lot less expensive than buying a new phono stage, unless you just have a hankering for one.
Definitely not a hankering for spending 1.5-2k on a new phono stage at the moment. Now, with that said, my personality draws me in to needing to know. This goes for every hobby I'm involved in. Also, I really like knowing that I'm starting with good equipment and eliminating week links. When I decided on my current phono stage, I was really new to this game and knew I had to start somewhere. I went through a Bellari VP130 and a PS Audio GCPH. To my ears at the time and with my budget, I felt that the Nova Phonomena was the clear cut winner of the group. It was enough to get the addiction. Now that the addiction is there,the next step is making my rig sound as good to me as my ears and equipment allow. Based on the feedback I'm getting, before I go further on equipment I'm feeling the need to eliminate a very important week link and invest in a good cleaning system. It's time to search the forums and gather info. You have all given me some direction thus far but I'll always take more advice. As of right now, I'm looking for a used VPI 16.5 or possibly a Nitty Gritty record master2. As I said before, I have a spin clean that I could use first then vacuum and possibly try steam cleaning as well for a pre clean. Once I get this dialed in, maybe my Nova Phono will give me some more mileage. I do like the batteries and adjust-ability with this unit. The gain control was great with my PVC and the transparency was good with my sensitive speakers. As most of you can relate, the more I'm drawn to the vinyl, the less tolerable I've become of the pop's, click's and tick's.
I think the loading is high. I am sure a periphery ring would quiet things down. Also, the DIY phono cables should be replaced as well (iMHO). If you're local to Long Island, NY, I have a phonostage you can borrow as well as a pair of phono cables.
Well, just don't drive yourself nuts in your quest for knowledge. Cleaning will be the biggest thing you can do. Now that I've stopped buying vinyl, I just sold my VPI-17. It was a brilliant cleaning machine.

Know that even with cleaning (all-caps for emphasis) THERE WILL BE NO WAY TO ELIMINATE ALL TICS AND POPS.

There are a few reasons for them, but the two biggest ones are dirt, or damage. Dirt you can clean. Damage is forever. Sometimes, new albums come with tics and pops and often, you can't fix those, either. You could return the disc, and you will sometimes get one with a tic or pop in the exact same spot, or a different spot. Imperfections are part and parcel of vinyl's more enjoyable sound.

I have discs that could be mistaken for CDs, and I have discs that sound like somebody's making popcorn in the kitchen. All of them have great music on them that I love listening to, and that's what's most important.
As someone has already said, clicks and pops are a part of the vinyl experience, I try to think of them as simple ambient noise much like one hears in a live concert venue-people coughing, talking, and moving about. A well designed phono stage will help but will not completely eliminate these sounds.