In my opinion there really needs to be some technology behind a cable and a proper factory. Most guys on this forum know enough about cables to build their own cable but will that cable really evoke emotion; take your system to the next level. Will you truly get lost in the moment and forget about your equipment; not if you are building the cable yourself in my opinion. I have owned several brands of liquid cables. The number one problem I noticed was that 2 identical cables from the same manufacturer did not sound exactly the same. Second was, what liquid was actually in the cable; most manufacturers do not even want to tell you so can my dog die if he bites it or even worse can my son die if it leaks out? Last but certainly not least; are they being built in a proper factory or someones garage and how do they sound? A properly made XLR is not just a single ended cable with different connectors, it actually requires a complete different design and again when you are dealing with garage cable designers you are getting a garage cable. Why pay top dollar for a cable that is built in a garage/house when there are serious companies investing time and money into R&D. I have personally only found 1 XLR manufacturer that evokes emotion into my balance amps; I mean put me in the recording studio. Again these are just my opinions and they may not apply to everyone but if I am investing serious money into a cable that company needs to have a factory and technology.