The new Borresen M1's...a new direction?

I have heard the M1’s at shows and am always floored by them. Of course there are at times that I wish they went lower. I don’t think the goal of them is to sell as many as they can. I think it’s about them achieving a certain level of performance that only the select few can afford. I could see some top studio professionals or mastering studios pick one up, and a few go to the distributor’s highest profile clients who can afford them with the bat of an eye. If they sell a dozen of them in a year worldwide, they’ll probably consider that a success. 

Oftentimes speaker manufacturers will create models that are extreme like this. Consider the MBL Extreme for over $330K. And yes, I do know people who have bought those. So there’s a market for them, albeit not accessible to most. 

I have a used pair of Michael's older Raidho D1s that are probably my last pair of speakers and at their list of around $48k they were terribly expensive but totally world-class and with two puny 4.5" mid-woofers they run tightly into the 30s.

But Lars is a salesman, first and foremost.  Cryo treatment may have an audible difference; let's agree not to put it to a blind test, ever.  I sense it's a great way to up the price to astronomically high levels with goofy add-ons.  This seems to be a true test of what diminishing returns can actually be, even for a great Borresen product.

People’s voices are clear and nice when M1 is not playing. But I hear lots of veil/bright sound when M1 is playing. Do you guys hear same? Why is that?Alex/Wavetouch

Even the none-cryo version of Borresen Z2 speakers are amazing ! EDITOR CHOICE AWARD.. The Best of the Best

https://the-ear.net/review-hardware/borresen-z2-floorstanding-loudspeakers/ 

Borresen Acoustics is making some of the world's best speakers now... 

https://www.enjoythemusic.com/superioraudio/equipment/0720/Borresen_Acoustics_01_Monitor_Review.htm