I own an Ayre Acoustics K-5xemp pre-amp and use it in my primary system. I agree with other responses that speak to its virtually inaudible noise level and its exemplary clarity. Having listened to several others, it stands out in those two areas. But as an example of a very neutral preamp, its frequency response is very flat. No emphasis on bass, mid-range or highs. They all come through in a way that makes instruments sound like they’re being played in your room. I listen mostly to acoustic music - classical and jazz. On a well recorded album of acoustic guitar or piano with bass and drums, the sound is lifelike and the imaging is very good. You can spend more, quite a bit more, and get better imaging.
There are a few features that have kept this unit in my system. It has great synergy with my Ayre cd player and Ayre dac. It has two balanced inputs to accommodate those and balanced outputs to my amp. It is said that truly balanced systems are better at rejecting noise. It’s why recording studios and concert venues use balanced equipment and cabling. The K-5 units also have a home theater bypass for those who use their 2-channel systems as part of a home theater setup. The volume control on the K-5 is wonderful, with to me no audible steps as you raise or lower volume, just a smooth progression.
There are also the issues of value and durability. A pre-owned K-5 can be purchased from a reputable dealer or individual at a very attractive price and likely will be noticeably superior to almost anything new at that price. And it can be repaired, if needed, by Ayre - more on that below.
Finally there is the build quality and customer support. Ayre responds to calls and emails. They repair their products for a reasonable charge. And they offer upgrades from time to time that improve their products, again at reasonable cost. The only other manufacturers to which I’ve been exposed that offer comparable service are Bryston, PassLabs and Modwright. I suspect there are others.
I would encourage you to audition the units on your final list, preferably in your home, which is not always easy. The Music Room and several other dealers let you purchase with a return period should you decide you don’t like the unit. That’s the way I prefer to purchase pre-owned. For new gear, if a dealer won’t let me bring it home or return it I wouldn’t do business with them. And with new equipment that hasn’t been burned in, the return right is important.
Good luck!