Yesterday at THE show in Irvine, Calif, I had a very interesting conversation with one of the manufacturer’s who was displaying his wares. He is going to be bringing to market a great new product. We discussed his pricing strategy for this product, which I believe will be SOTA in its division. Essentially after I had asked him if he was going to price this piece at an even higher price than the current competing SOTA piece ( which is very well reviewed--but at a price that makes most people pale in shock) to meet his far east dealers requirement (higher is better...through the roof is best!); he replied...absolutely NOT! Why not, I asked him. To which he replied, because this would lead to the rest of the world having sticker shock and his market would severely suffer in those other areas. Smart guy, IMO.
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- 178 posts total
- 178 posts total