In some cases its the dealers that hurt the audio business.. They become disloyal to the brands and MAP policy of the brands they carry.. Soon everyone is cutting prices and undercutting the products value. Soon the other dealers have no reason to carry the product because no one can afford to sell audio as a non-profit..
The bricks and mortar can’t survive on nothing, and thats about the margin that remains, after Amazon and Ebay sellers cut everyones throat..
Most audio manufacturers have policies that forbid auction sites or Amazon. Dealers pop up anyway, and 3rd parties are used to sell at these sites as a shell game to avoid MAP enforcement.. Greed and the resulting fight for survival by retailers has created much of todays environment.
When we search for the cheapest price on audio gear, we are really looking for a dealer who is wiling to undercut, and violate the policy to the manufacturer.. The unknowing consumer will buy on price alone, thinking they got a great deal from a great dealer..
Thats not exactly how this works, it is exactly how this doesn’t work, imho..
Dealers undercutting the brands they agree to support and consumers looking for a crazy deal.. Put it together and this is the result. Greed is the issue any way you want to look at it, imho.. I follow the manufacturer policy and don’t cut the throats of the companies, who’s policies that I agreed to follow when signing up with them. My small business will stay small due to never having the cheapest price, but thats ok.. I have low overhead and could cut throats with the best of them. No thanks, I’ll find another business to start, if this one in audio can’t survive and profit honestly..
No one wants to pay more, and many of the online, cut throat dealers have no loyalty to the brands.. They undercut the bricks and motor dealers, they undercut the dealers who actually support the companies they carry, by honoring the policies. The undercut the companies who’s brand they carry.. Is a dealer thats undercutting the companies product, by violating the policy they agreed to, worth the cheap price? Thats the buyers choice and we have seen the long term results.
Unless you are in a major city, the dealers are gone.. If people are unaware of this, or just don’t care, with price being the only priority. Then the decline will continue and we can eat, sleep and work for Amazon or Ebay in the future..
Its a free market but people should be educated.. We can brag and take pleasure in the cut throat deal we made, but also realize that those same dealers continue to drive nails into the coffin of this industry.
Take those killer deals and smile.. Just don’t be surprised when you watch the continued decline of manufactures as their brands get devalued by the dealers who supposedly support them.
Manufactures request dealers to report violators to MAP policies.. I report them, the manufacturer knocks them down and another pops up.. Kind of like a game you may remember as a kid. Wack one and another pops up..
Some dealers are the problem and unknowing customers help drive the industry into the ground jumping on the greed bandwagon.. It is what it is, but we can’t have it both ways.
Just another point of view, Vinyl.. Just a humble opinion so no need for anyone to get offended.. Unless your a cut throat dealer, I don’t mind offending you! Lol..
https://www.youtube.com/watch?v=7TPCbmzpkM4