MY experience suggest that you enlist a projessional! You simply won't, that's right won't ever get the best of what you could be getting if you don't get the room right! The room, set up, calibration, tweeking, acoustics, etc, all add up to more than half the sonic equation! If you spend a bit of money having your acoustics all sorted out, considering seating possitions, speaker placements, calibration, acoustical treatments(often not that much, from companies like PMI,etc, which are superb and effective for little!), you'll be WAAAAAAAAAAAAAAAAY AHEAD of where 99.99% of all people mostl ever end up, even with the most expensive gear money can buy! Infact, peoples acoustical spaces are often so poorly adressed and heavily challenged(13x27x8 is a small space acoustically, and needs help and proper considerations adressed indeed), that they haven't a prayer when it comes to getting truely world class sonic playback!
If you consulted many of the acoustical experts out there(again, people like Rives audio anda the people at PMI can be of tremendous and afordable help with simply aiding his help and affordable acoutical treatments, which I had the pleasure to audition at the Show last year).
There's unfortunately no substitute for professional help! These people have spent their lives learnign and perfecting this stuff! The gear is only part of the equation, remember that.
Another "cheep" alternative that can help is to READ READ READ! There are many many acoustical writings in Stereophiles guide to Home Theater mag, HT magazine, AV Interiors mag, etc out there, as well as books like you mentioned. Still, unless you have experience yourself, you will only go so far. Depends on what you want out of it.
To be true however, having sold Hi-end gear for 15 years, at the low to the ultra high end, my experience is that most never get the acoustics issues handled properly, and thus their systems often end up being mediocre to poor overall. That's the way it is.