When people get the X test with audio equipment I suspect many are trying to figure out if the treble, bass, image depth, tonality, etc. match A or B, not asking themselves how much they like the presentation and then seeing if that preference is closer to how they felt when they listened to A or B. Of course we’ll never know if that’s true because unfortunately I don’t run an audio testing laboratory.
And yes, there is learning happening in the memory patients, but the area of the brain that makes explicit identification judgments does not have access to it. I’ll also note that when they fail to recognize a previous acquaintance that new/old judgment is even easier than matching to a particular object as required to succeed in ABx. Despite utter failure of explicit identification, the preference system chugs along just fine, leading to adaptive decision making.
This dissociation is why it is incorrect for you to state that, "if you can’t match A or B to X, then you can’t tell the two apart and you hence have no preference as you don’t as actually prefer either."
Anyway, it’s clear you’re going to continue to believe that matching judgments are the appropriate way to do A B testing. And that’s 100% not how I would do it if I were optimizing people’s decision making. It doesn't matter if you can pick your stereo equipment out of a lineup, it matters whether or not you like it. So be it...
And yes, there is learning happening in the memory patients, but the area of the brain that makes explicit identification judgments does not have access to it. I’ll also note that when they fail to recognize a previous acquaintance that new/old judgment is even easier than matching to a particular object as required to succeed in ABx. Despite utter failure of explicit identification, the preference system chugs along just fine, leading to adaptive decision making.
This dissociation is why it is incorrect for you to state that, "if you can’t match A or B to X, then you can’t tell the two apart and you hence have no preference as you don’t as actually prefer either."
Anyway, it’s clear you’re going to continue to believe that matching judgments are the appropriate way to do A B testing. And that’s 100% not how I would do it if I were optimizing people’s decision making. It doesn't matter if you can pick your stereo equipment out of a lineup, it matters whether or not you like it. So be it...