"He figures it cost 20 percent of retail to build a speaker. So for an example. If the Alexia retails for 52k than their cost should be around 10k. I would say that is a very big markup from manufacturing to retail."
He's just figuring. Only Wilson knows what it costs them to make a pair of speakers, and they're not going to tell anyone, including they're dealers. Product cost is the single most guarded secret in any business. If someone in a company that has access to that info tells you what they pay for something, they're lying. It could also be a scam like the auto industry and invoice pricing.
He's just figuring. Only Wilson knows what it costs them to make a pair of speakers, and they're not going to tell anyone, including they're dealers. Product cost is the single most guarded secret in any business. If someone in a company that has access to that info tells you what they pay for something, they're lying. It could also be a scam like the auto industry and invoice pricing.