Since I’m on a roll (and thankfully nearly out of the woods on Covid), let’s talk about PP coloration. It exists, it is real, and if you spend time with top-quality (not junk) SET amps, the absence of that coloration is wonderful and refreshing. Compared to Golden Age amps, everything is so clear, so open, so natural with wonderful tone colors. (Again, you never hear this with junk SET amps, which are murky and dark.)
The magazine conventional wisdom would tell you that clarity and beauty is "euphonic coloration". That’s complete horse****. Euphonic colorations can’t add detail, resolution, more depth, and more in-the-room presence ... colorations can twiddle with subjective tonal balance, and usually adds mush, murk, or grain. They don’t remove it. Build your own amps and you find this out right away (I can see Don nodding his head). The magazines have had this wrong for forty years.
Back to PP coloration. The mainstream "alternative" view is that it is inherent to to all PP, so just build SET and forget about it. Entirely aside from power considerations, SET has its own universe of colorations unique to SET, and they can be quite severe. What I call "junk" SETs sound like old antique equipment. So designing a really good SET isn’t quite as simple as it appears at first glance. At the top of the performance spectrum, it gets fiendishly difficult, with costs and complexity reaching into the stratosphere, and all charm and simplicity lost.
I’m in the small minority that feels the colorations of PP are very real and not imaginary, but can be solved. The Golden Age amps of the Fifties and Sixties, and the modern copies from the big name vendors, all have remarkably similar circuits, boiling down to three types (Williamson, Mullard, and Dynaco, with a handful of variants). These were adopted because they were well understood, responded well to feedback, and were cost effective at the time. Even Marantz and McIntosh were part of the watts-per-dollar race, which only ended when the Crown DC300 and Phase Linear 700 came on the market, putting all tube amps in the shade. From then on, if you wanted Big Watts, you got a transistor amp. Still true today.
But Golden Age is not the only way to build a tube amp. There were other, pre-war circuits, before the Williamson wiped out everything in 1948. The pre-war "floating paraphase" phase inverter ... not as perfectly balanced as later circuits, but more powerful. Transformer coupling, which passively inverts phase, but demands ultra-performance transformers, and also rules out global feedback. And other methods.
The prewar era had a lot of interesting byways and interesting circuits, which all disappeared by the 1950’s. And they do sound different, and get away from the 1950’s monoculture which dominates tube audio. The tubes don’t care; they cheerfully work in any circuit, provided you pay attention to operating point, loading, and stability (part of any amp design).
At any rate, when you stop using Golden Age circuits, the "PP sound" changes. It’s no longer a thick blanket that lays on the sound. It might be a brand-new coloration, or might go away. That’s where the fun starts.