I've been a member of this site since 2006 and have seen all kinds of posters come and go. There have always been individuals making money by guiding conversations, pitching products, and placing their contact information in threads. I've been contacted through PM by owners, distributers, and dealers. This is the great land of warm calling. Granted the site was created to sell used gear, so they likely get a buyer that wants a discount, but the audio forums are cash cows, and I'm sure must be a part of the marketing plan for many in the business.
The reality is many users do not like being pitched, and clearly observe the behaviors and patterns. Many users are supporting their "friends" too. It never seemed to be the intent of the forum in the good old days and things change. There is no shortage of people to call out this behavior, and it must be more difficult for the people in this industry to navigate the rough waters, as seen here live this morning.
I feel like a Zoom meeting is in order!